Case studies

Results that speak for themselves

A selection of client engagements — the challenges we solved, how we approached them, and the outcomes delivered.

ImplementationRetail

Enterprise retail brand goes live in 10 weeks

10 weeks

Delivery timeline

34%

Email revenue uplift

Campaign disruptions

The challenge

A major retail brand needed to migrate from a legacy ESP to Marketing Cloud ahead of peak trading season, with a hard deadline and a complex loyalty data model.

Our approach

We ran a compressed discovery sprint to map the data model, built a phased migration plan that kept existing campaigns live throughout, and delivered a parallel-run testing period to validate every journey before cutover.

The outcome

Went live 2 days ahead of schedule. Zero campaign disruption during peak. Email revenue up 34% in the first quarter post-migration.

MigrationFinancial Services

Financial services firm rescues stalled migration

6 weeks

Time to completion

100%

Data integrity validated

90 days

To team self-sufficiency

The challenge

A financial services firm had been attempting a Marketing Cloud migration for 8 months with a previous partner. The project was stalled, over budget, and the team had lost confidence in the platform.

Our approach

We conducted an independent audit of the existing work, identified the root causes of the stall, and rebuilt the delivery plan from a stable foundation. We brought in a dedicated migration specialist and ran weekly steering sessions to rebuild stakeholder confidence.

The outcome

Migration completed in 6 weeks from our engagement start. Full data integrity validated. Internal team trained and self-sufficient within 90 days.

Ongoing SupportHealthcare

Healthcare organisation scales with confidence

60 days

To clear campaign backlog

80%

Tasks handled internally

3 years

Consecutive retainer renewals

The challenge

A healthcare organisation had a well-configured Marketing Cloud instance but lacked internal expertise to evolve it. Campaign backlogs were growing and the team was spending too much time troubleshooting.

Our approach

We embedded as their ongoing support partner — handling day-to-day platform administration, campaign QA, and incident response, while running monthly enablement sessions to upskill the internal team over time.

The outcome

Campaign backlog cleared within 60 days. Internal team now handles 80% of day-to-day tasks independently. Support retainer renewed for a third consecutive year.

Strategy & AdvisoryB2B Technology

B2B tech company builds a board-ready roadmap

£2.4M

Investment approved

3 years

Roadmap horizon

30 days

Approval to implementation start

The challenge

A fast-growing B2B technology company needed to justify a significant Marketing Cloud investment to their board, and align their marketing technology roadmap to a 3-year growth plan.

Our approach

We ran a platform maturity assessment, benchmarked their current capability against industry peers, and facilitated a series of roadmap workshops with marketing and technology leadership. We built the business case and presented it alongside the internal team.

The outcome

Board approved full Marketing Cloud investment. Roadmap adopted as the marketing technology strategy for FY2025–2027. Implementation kicked off within 30 days of approval.

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